TOP BIT
Unlike Germans, the Chinese at least know how to pronounce Huawei correctly…
Huawei reclaimed the lead in China’s smartphone market in Q2 2025. The company captured an 18 percent share, pushing Apple back to fifth place. The iPhone is losing its luster, while Huawei benefits from a strong home market, its own software, and favorable geopolitical tailwinds.
The Details
📊 Market Breakdown: Huawei shipped 12.2 million devices, ahead of Vivo (11.8 million), Oppo (10.7 million), Xiaomi (10.4 million), and Apple (10.1 million).
📉 Apple’s Setback: Despite modest growth (+ 4 percent), Apple continues to lose share. In Dalian, an Apple Store on the mainland has closed for the first time.
🧱 Comeback via Independence: Huawei is rolling out HarmonyOS 5, developing its own chips, and leaning into rising demand for technological sovereignty.
🛒 Growth Fueled by Discounts: Apple adjusted prices and boosted trade-in values—but still couldn’t keep pace with Huawei’s momentum.
Why It Matters
China’s Tech Strategy Pays Off: Huawei’s rise builds a national alternative to US brands—backed by its own OS, supply chain, and political support.
Apple on the Defensive: The era of the iPhone as a status symbol in China is over. Local brands now offer comparable tech, often at lower prices and with faster market adaptations.
Signal to Global Markets: China’s playbook may become a model for other emerging economies.
Background
Huawei’s smartphone business plunged after US sanctions in 2019. Since 2023, the company has fought back with home-grown chips, alternative software, and aggressive product strategies. These latest figures show that Huawei’s battle for survival has turned into a fight for market dominance.
📊 All Data & Details: CNBC, SCMP
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