Collectibles are an IP-driven business with high hype potential: margins rise when companies develop their own characters rather than relying solely on licenses. Growth comes from Gen Z, “kidults,” and social media, while risks lie in shifting tastes, inventory build-up, and plastic criticism.
For investors, the key factors are IP mix, sell-through, repeat purchase rates, and international expansion. Premium valuations only hold if proprietary IP proves strong enough to sustain new series over multiple cycles.
Free Guide
The China Survival Guide for Western Businesses
Entity setup, WeChat strategy, hiring your first local team. 12+ years on the ground in Shanghai.
