Details
📊 Revenue Surge: In the first half, sales jumped 204 percent to CNY 13.9 billion (USD 1.93 billion).
📈 Profit: Net profit rose 396 percent to CNY 4.6 billion (USD 636 million).
🌍 International Expansion: Overseas revenue quintupled to CNY 5.6 billion (USD 778 million), mainly in the Americas and Asia-Pacific.
⭐ Labubu Effect: The figurine accounted for 35 percent of revenue and became a global trend, boosted by celebrities like Rihanna and Blackpink.
🏪 Growth Path: The number of international stores is set to rise from 140 to over 200 by year-end.
Big Picture
Pop Mart is emblematic of a new wave of Chinese consumer and cultural brands finding global success. With Labubu, the company has created an icon that works not just as a toy but as a lifestyle symbol.Its rapid expansion overseas shows that Chinese soft-power products are now challenging global players like Mattel and Sanrio — the real test will be sustaining the hype for years to come.
The China Survival Guide for Western Businesses
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