Every channel, every number that moved, and what the audience actually said.
Across YouTube, Bilibili, Spotify, Apple Podcasts, Newsletter and the website — aggregated.
Each episode opens with a sponsor read in the first three minutes and closes with a call-to-action.
Long-form videos produced during the campaign window — same audience, different format.
Western and Chinese platforms shown side by side. Bar length is reach.
Visitors per day on the campaign pages — sponsor reads, articles and the report itself.
Every Asiabits newsletter that featured the sponsor — with the open and click numbers Beehiiv reported.
A long-form sourcing guide published during the campaign. 25,000 pageviews to date.
Verbatim — selected, never edited, never invented.
Outcomes that don't show up in any dashboard.
Open deliverables, current owners, status as of the report date.
| Deliverable | Owner | Status |
|---|