HEAD OF THE DAY
🚗 The Visionary Behind Hyundai’s Transformation
Euisun Chung, chairman of Hyundai Motor Group since 2020, has led the South Korean automaker into a new era.
His distinctive leadership approach:
Building an international management team to harness global intelligence.
Loosening the rigid hierarchies typical in the region.
Spotting and rapidly adapting to trends that set the market’s direction.
→ Specifically: a clear focus on expanding electrification (EVs), smart mobility, and robotics.
Under his leadership, Hyundai launched the IONIQ sub-brand, now among the world’s most successful electric-vehicle lines.
🌏 The Architect: For Chung, progress is a process. His guiding philosophy: “Technology should improve life, not impress.” Known for his calm demeanor, Chung blends engineering rigor with entrepreneurial foresight.
The China Survival Guide for Western Businesses
Entity setup, WeChat strategy, hiring your first local team. 12+ years on the ground in Shanghai.
