STARTUP OF THE DAY
🇯🇵 Fivot
💳 Tokyo’s Fintech Challenger
Founded in 2019, Fivot has grown into one of Japan’s most promising digital finance startups.
Its two pillars, IDARE, a smart savings app, and Flex Capital, an AI-powered venture debt platform, are scaling fast. In June 2025, Flex Capital passed ¥100 billion in total lending.
💡 The recipe for success: A lean 40-person team, dual focus on both consumers and startups, and speed — lending approvals in as little as 3–10 days. Anybody who has lived in Japan knows: this is next-level speed over there.
Why we like it:
• Milestones — ¥100 billion in loans disbursed via Flex Capital
• Recognition — Forbes Asia “100 to Watch” + Nikkei Financial feature
• Strategy — Bridging Gen-Z savings habits with startup financing growth
👉 Lesson learned: Speed and focus beat size — in fintech, a lean team with sharp execution can outpace bigger players.
The China Survival Guide for Western Businesses
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