STARTUP OF THE DAY
🇰🇷 GoPizza - Jae Won Lim
Coming soon: asiabits Pizza
🍕 From Food Truck to Global Foodtech Player: In 2016, Korean engineer Jae Won “Jay” Lim started with a simple pizza food truck in Seoul. Today, he is steering GoPizza with over 200 locations in 7 countries and around USD 50 million in funding towards becoming the “McDonald’s of Pizza.” Thanks to rapid and aggressive expansion, the company is now on the verge of becoming a “Soonicorn” (soon-to-be unicorn).
The recipe for success: GOVEN (3 minutes per pizza), AI Smart Topping Table, GOBOT, and partially baked dough for speed & quality. Vertical integration, mini-shops, and global deals keep costs low and expansion high.
Why we like it: GoPizza is like the pizza version of asiabits.
🟠 Corporate color: orange
⏱️ “Pizza for < $5 in < 5 minutes” vs. “Asia’s daily innovation in < 5 minutes”
🌶️ Both fresh, fast, compact, and seasoned with AI & human intelligence.
👉 Lesson learned: Tech scales, human intelligence retains. Only the combination of smart technology and human taste creates loyal customers and sustainable growth.
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