HEAD OF THE DAY

What he has built

  • Co-developed LEGO CUUSOO, today known as LEGO Ideas

  • MUJI projects based on community ideas

  • TEPCO CUUSOO as an open innovation platform

  • Minnanoba, digital neighborhoods for real-world problems

His motto
If many people have the same idea, it should be built.

CUUSOO, in Japanese, is 空想. It means imagining something that does not yet exist.

🤝 Kohei connects user ideas with companies that can bring them to life.

His goal
A world where imagination is taken seriously and products are created because people truly need and want them.

Free Guide

The China Survival Guide for Western Businesses

Entity setup, WeChat strategy, hiring your first local team. 12+ years on the ground in Shanghai.