TOP BIT
An Essential Building Block in a Billion-Dollar Game: LEGO in China
The Danish toy giant Lego posted record revenue of USD 5.4 billion in the first half of 2025 — its best result ever. Growth was driven mainly by strong sales in the US and Europe, alongside an increasing focus on Asia. In India, Lego opened its first stores, while a new factory in Vietnam went online. In China, sales rebounded after a weak year.
The Details
💰 Record Figures: Revenue rose …
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The China Survival Guide for Western Businesses
Entity setup, WeChat strategy, hiring your first local team. 12+ years on the ground in Shanghai.
