HEAD OF THE DAY
🎬 The woman who turned K-Pop into a Netflix megahit
She’s the mastermind behind KPop Demon Hunters — not only the most successful English-language Netflix film ever, but also the first Western animated franchise to put Korean culture at its core.
👀 The film has been streamed over 250 million times and earned 19.2 million USD on its opening weekend. With a production budget of around 100 million USD, it’s considered Sony’s best Netflix deal to date.
👉 Lesson learned: Building bridges between cultures can also be a highly profitable business model.
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The China Survival Guide for Western Businesses
Entity setup, WeChat strategy, hiring your first local team. 12+ years on the ground in Shanghai.
