HEAD OF THE DAY
💡 Kakao's crisis manager: For the past 1.5 years, Shina Chung has been at the helm of tech giant Kakao, whose messaging app reaches almost every South Korean. She is the first woman to hold the top job at the company.
📈 When she took over the leadership of KakaoTalk, the company was in deep crisis. Data leaks, public criticism, and the arrest of several top managers. While chaos reigned around her, Chung remained calm and began to restructure the company.
This was immediately reflected in the figures: Kakao's profit rose by 59% to 87 billion won (around $63 million) in the second quarter of 2024. Growth drivers were ride-hailing and digital financial services.
🧠 Her strategy: streamline the portfolio, sell off non-core businesses, and focus on market-ready AI products.
👉 Latest: Kakao reduces subsidiaries by 30%. Kakao follows the trend of focusing on artificial intelligence. Chung announces further reductions by the end of this year.
The China Survival Guide for Western Businesses
Entity setup, WeChat strategy, hiring your first local team. 12+ years on the ground in Shanghai.
