NUMBER OF THE DAY
That is how much Chinese tourists spent in Japan in 2024.
🧳 Tourism under pressure: Chinese visitors are Japan’s strongest spending group. In 2024 they spent about 1.73 trillion yen (11.2 billion USD), which accounted for a little more than one fifth of all foreign tourist spending.
🛍️ Early signs of slowdown: After the recent political escalation, hotels are already reporting group cancellations. Retailers see risks for their business and some Japanese companies are pausing their marketing activities in China.
Watch: For the third time in fifteen years, political tension is directly hitting Japan’s tourism industry. From the 2010 boat collision to the 2012 Senkaku crisis, every dispute has led to a clear drop in visitors from China.
The China Survival Guide for Western Businesses
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