That’s how much a sushi chain in Japan is putting on the table for a bluefin tuna at the New Year auction.
🍣 Catch of the year, bill of the decade: At the traditional New Year auction at Tokyo’s Toyosu Market, Sushi Zanmai paid 510.3 million yen for a 243-kg bluefin from Oma. No New Year tuna has sold for more since records began in 1999.
📣 The Tuna King strikes again: Sushi Zanmai boss Kiyoshi Kimura, a serial winner of the New Year auction, smashed his own 2019 record of 334m yen. The fish will be served nationwide at regular prices. The real return is brand power, not margin.
Watch: In Japan, the first tuna is a symbolic marketing signal. Win the bid, and you’re buying headlines, attention, and a little New Year luck along with the fish.
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