That’s how much Chinese micro-dramas generated overseas in just the first eight months of this year.

📱 Short, fast, global: 90% of the world’s top-20 mini-drama apps by revenue come from Chinese companies. Daily series launches, algorithm-driven storytelling, and industrial-scale production are powering the export boom.

🎬 Cinema in your pocket: Domestically, micro-dramas generated USD 6.9 billion in the same period, surpassing traditional box-office revenues. More than 1.3 million jobs now depend on the industry.

Watch: Micro-dramas are projected to generate a total of $11 billion in global revenue by 2025. With localized content in English, Korean, and beyond, micro-dramas are quietly becoming China’s most scalable cultural export.

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