That’s how much ice and snow was used this year at Harbin’s Ice and Snow World Park.
❄️ Scaling at sub-zero: Harbin opened the world’s largest ice and snow festival for the 42nd time. The park is 20% bigger than last year, featuring castles, sculptures, slides and light shows on a distinctly Chinese XXL scale.
💸 Winter turns into business: More than 14,000 companies are now active in China’s ice and snow tourism sector. Experience-driven formats, indoor venues and year-round offerings are turning winter into a scalable industry.
Watch: China’s ice and snow economy is projected to reach around USD 165 billion by 2027. Snow becomes show, as sub-zero translates here into positive figures.
The China Survival Guide for Western Businesses
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