That’s how much K-beauty exports reached in 2025.
💄 K-Glow at record highs: Exports rose 12.3% y-o-y. 2025 delivered new highs almost every month, peaking in September at over USD 1.15bn. K-beauty now exports its “glass skin” standard to 202 countries.
🌍 A more global export mix: The US is the largest market at USD 2.2bn, followed by China and Japan. Europe, the Middle East and Latin America posted especially strong growth, with Poland and the UAE delivering triple-digit gains.
Watch: A broad product range, massive social media reach and fast market entry are turning cosmetics into one of Korea’s most resilient export engines.
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