🇭🇰 Adrian Cheng 鄭志剛
Adrian Cheng didn’t just build malls, he questioned why they existed at all. After stepping away from executive leadership at New World Development in 2024, Cheng made his priorities clear.
His belief: Modern luxury isn’t about ownership or scale, it’s about how a space makes you feel, what it teaches you, and who it brings together.
As the founder of K11, he reimagined the shopping mall as a cultural ecosystem: Part museum, part social club, part stage where art, fashion, food, and design collide.
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The China Survival Guide for Western Businesses
Entity setup, WeChat strategy, hiring your first local team. 12+ years on the ground in Shanghai.
