STARTUP OF THE DAY
The silent giant of Asia’s metaverse from Korea
🤯 First, the numbers: ZEPETO has over 400 million registered users and 20 million monthly active users. In less than four years, the startup has become a unicorn valued at more than 1 billion USD.
What is ZEPETO?
It’s a 3D social network: you upload a selfie, and it creates your avatar. In this virtual world, you can move around, meet friends, design your own spaces, and dress up.
👗 Brands like Gucci, Ralph Lauren, and Puma sell digital outfits for just a few dollars.
Walmart has even opened its own virtual store in ZEPETO. Avatars can try on clothes virtually — and if they like what they see, order the real piece straight to their home.
👉 ZEPETO proves the metaverse is alive and well — just not in Silicon Valley, but in Seoul.
The China Survival Guide for Western Businesses
Entity setup, WeChat strategy, hiring your first local team. 12+ years on the ground in Shanghai.
