TOP BIT
Thomas has already sold the rights to his life story…
Micro-dramas already made headlines in China in 2024: with 50 billion CNY (6.9 billion USD) in revenue, they surpassed the film industry for the first time.
Now these minute-long, vertically shot series are drawing audiences and capital worldwide. Apps are climbing US charts, producers are churning out shoots in Los Angeles and London, and the format is becoming a new lever for cultural influence in global entertainment.
The Details
📲 App Boom: In Q1 2025, short-drama apps logged more than…
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The China Survival Guide for Western Businesses
Entity setup, WeChat strategy, hiring your first local team. 12+ years on the ground in Shanghai.
